- Rutherford Downtown Partnership
- Bakery Shops, Bakery Treats, Bridal Shop, Language Learning, Restaurants, Rutherford Downtown, Rutherford Downtown Partnership, Shop Locally, Small Business Saturday
What is Small Business Saturday? Scheduled between Black Friday and Cyber Monday, which focus on big box retail and online shopping, respectively, the event is a response to these consumer events and an encouragement to shop locally.
The official Small Business Saturday is sponsored by American Express, which created an event around promoting local shopping in 2010; and encouraged cardholders with incentives rewarding them for making small business purchases. In 2010, shoppers were encouraged to support their local businesses through television ads and social media. The next year, the day became official, receiving President Obama’s, Congress’s and state governments’ endorsement. American Express increasingly promoted the event with free online ads for area businesses, wider online and social media presence and more tools for the businesses to use promoting their own establishments.
So, what are some of the borough’s businesses doing to participate in Small Business Saturday? Danielle Vance, proprietor of Sweet Avenue Bake Shop, which specializes in vegan and gluten-free baked goods, promotes the event. Although always busy the weekend after Thanksgiving, Ms. Vance noted that they do attract a lot of the Amex Small Business shoppers every year. Substance Salon is among many featured businesses on the americanexpress.com Shop Small promosite when you search by town.
Others, such as Jennifer Gonzalez of the newly opened Painting on Park, are promoting their businesses with the hashtag #shopsmall and #smallbusinesssaturday. Stacy Corbo, social media manager at family-run Corbo Jewelers, notes that the Small Business Saturday promotion is a nice thing to do keep shopping local. The Village Gourmet, Mambo Tea House, Risotto House, newly opened Yan Asian Restaurant and Sonoma Bistro, Matera’s on Park, Café Matisse, Red Basil and are among the restaurants in town featured on the American Express site. Retail venues include the Village Wine Shoppe, Rutherford Florist, Lanni Appliance Center, Correct Shoe Fitters, Fun-Ghoul, Poofy Organics and the Park Avenue Gold Outlet. Even GainVille Café via GainVille Learning Center, known for its language immersion classes for kids and adults, is tempting visitors with a “taste of Heaven” chocolate flan cake.
Even businesses who are not officially part of Small Business Saturday will be offering promotions as part of the holiday festivities. Goffin’s, for example, always offers a shopping incentive this time of year (and frequently throughout the year). For example, those who purchase $50 or more in the store will receive a Christmas gift bag (while supplies last). And the restaurants will all be featuring their best to entice shoppers in for a break. Two years ago, then, the newly opened Matera’s had a line around the corner for sandwiches after the parade.
The appeal of Rutherford will always be its small-town charm as long as we continue to take care of the moms and pops who take care of us. Small Business Saturday is a fun promotion, but the real strength of the small businesses exist in the unique and personalized services they offer every day of the year.
Whether it’s Small Business Saturday, or any Saturday, please continue to shop locally in Rutherford, NJ.